Rose Parade 2024 Best Grandstand. The rose parade presented by honda begins at 8 am on new year's day! (photo by ryan carter) historical photos of the tournament of roses.

Welcome to our comprehensive guide for first time visitors to the iconic new year’s day tradition of the tournament of roses parade and rose bowl held in pasadena,. For a smoother experience, reserve grandstand seats through sharp seating, the tournament of roses’ official ticket office.